Writer, Marketing Project Manager, Data Nerd
..creating bottom-line results and immersive content for B2B and Nonprofit brands.
Suzanne's Portfolio - Multi Channel, Digital and Traditional Media
Project: Von Lehman - Ask the Advisor TV Program
Description: Broadcast business program with partner television station and online digital streaming for tracking. Raised profile extrememly well, also included webpage component for downloads of related checklists & questionnaires to bring to first appointment with a VL Advisor.
Suzanne's Role: Creative Project Manager, Writer
Delivery Media: TV / Video
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Primary Audience: B2B & B2C
Project Team Size (# of ppl): 3-4
Timeline (in months): 2
Agency or Direct: Direct
Unique Project Notes: Suzanne worked with each SME on scripting & on-camera prep. In the end, they did wonderfully well, and felt comfortable with video-based marketing concepts going forward.
Project: Anthem, Inc. Consumer Mobile App, "Sydney" Launch
Description: Roll-out Campaign - Consumer Marketing and Broker Push
Suzanne's Role: Content Co-Writer, Collaborative Editor
Creative Project Management
Print & Mobile Beta Proofing and Reporting
Email Production
Delivery Media: Device Digital; TV Spot; Print Support; Email Campaign; Social;
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Primary Audience: B2B & B2C – Consumer print and digital pieces, Broker marketing kit to secure interest by existing client base
Project Team Size (# of ppl): 6
Timeline (in months): .5
Agency or Direct: Direct
Unique Project Notes:
Project: Bolz, N - Bolz Autobiography in 3 Volumes
Description: Ghostwriting of (2) final 300 pp. volume(s) from 2 / 1,000+ pages of client notes / slides / handwritten letters.
Suzanne's Role: Client conversion / Project Manager / Lead Writer / liaison
Delivery Media: Multi Channel - 2 Books w/ audio video insert / 600 pages / Leather bound / Digital Copies
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Primary Audience: B2C
Project Team Size (# of ppl): 4
Timeline (in months): 18
Agency or Direct: Direct
Unique Project Notes: Knew Shelby / Henry II / took Ford Public
Project: Coty NYC and Candle-Lite Retail Marketing
Description: “Healing Garden” aromatherapy line - Retailer Push & P.O.P. Consumer Marketing
Suzanne's Role: Content Co-Writer, Creative Project Management, Editor, Print & Video Production.
Delivery Media: Retail POP, Print (handmade-type paper, custom fonts), Video
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Primary Audience: B2B & B2C
Project Team Size (# of ppl): 4
Timeline (in months): 1
Agency or Direct: Agency
Unique Project Notes: Unique Project Notes: Press handled out of Coty, NYC. All final art and video scripting also had to clear NY Coty Product Director and legal.
Project: Greater Cincinnati Regional Chamber of Commerce Membership Campaign
Description: A new vision for marketing the advantages of membership arose at GCCC, including health insurance savings, state-of-the-market educational programs and more. Our team assisted in retooling all creative, strategic media usage, and recruiting of appropriate spokespeople for various programs. Membership spiked throughout campaign and analytics were used to evaluate each component.
Suzanne's Role: Collaborative partner with team on all creative, writing components, creative project management, assessing analytics and liaison with client team and co-op members who also contributed budget allowances.
Delivery Media: Digital via web, email, radio, TV, Outdoor, in-person events, print articles, testimonials and more.
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Primary Audience: B2B
Team Size (in ppl): 2-8
Timeline (in months): 2
Unique Project Notes: Passionate and enthusiastic team all around, we completed dozens of deliverables in several versions over the course of 2-month creative production period. Extensive use of ad tracking and incoming call tracking from all ads - online and in print.
Project: Kleingers - New CEO's Brand Profile Campaign, PT2
Description: A new CEO needed to raise his profile within and beyond the Engineering & AEC sector, so a campaign of weekly LinkedIn posts began. Suzanne came on board at Kleingers, a Content Calendar was developed. Posts reflected Tim Casto's acumen and personality, while wrapping it all in Kleingers' brand attributes.
Suzanne's Role: Content Calendar research & prep by themes and topics relevant (& entertaining) to our key audiences and stakeholders ; choosing a theme each week, titling it for Tim's review, then brainstorming or drafting first version w/ visual for engagement. ChatGPT AI used on rare occasions, whereby I fact-checked each line, verified all links as valid, and proofed for bona fide quality of content and brand representation. Disclaimer is suggested on AI integrated posts. Analytics pulled.
Delivery Media: Social via LinkedIn, shared to other platforms by staff, and email links sent to interested clients, prospects, and friends of the Firm.
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Primary Audience: B2B & B2C
Project Team Size (# of ppl): 1-3
Timeline (in months): .1-2
Agency or Direct: Direct
Unique Project Notes: New CEO Tim Casto and I and other team members would hone theme down, I'd write draft and pull visuals to engage. Target was Tim's perspective & personality to shine. Last 2 project drafts between Tim & I only. New style & posts more than tripled views & engagement. Chat GPT / AI Content Tested on two posts (only partial use) during my tenure.
Project: Kleingers New CEO LinkedIn Campaign PT1
Description: A new CEO needed to raise his profile within and beyond the Engineering & AEC sector, so a campaign of weekly LinkedIn posts began. Once Suzanne came on board at Kleingers, we developed a Content Calendar and schedule of posts that reflected Tim Casto's professional acumen, but also his personality, humor, priorities, while wrapping it all in Kleingers brand attributes.
Suzanne's Role: Creative Project Manager, Writer, Editor, ChatGPT Proof, Fact Checking and Editing as needed
Delivery Media: Social via LinkedIn, shared to other platforms by staff, and email links sent to interested clients, prospects, and friends of the Firm.
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Primary Audience: B2B & B2C
Project Team Size (# of ppl):
Timeline (in months):
Agency or Direct: Direct
Unique Project Notes:
Project: Manning, D. Biography
Description: Writing of personal and professional biography briefs for career and speaking engagement use.
Suzanne's Role: Client conversion / Project Manager / Lead Writer / PR assistance
Delivery Media: Multi Channel - Book 40 pp Digital Press Kits Presentation Email Web
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Primary Audience: B2C & B2B
Project Team Size (# of ppl): 3
Timeline (in months): 1
Agency or Direct: Direct
Unique Project Notes:
Amazing woman / grew up in Stockton / witnessed first love's death at shooting; joined military / served as Mortuary Officer / nurtured families and assured their soldier was well cared for after death -- prior to family receiving body. She is so resilient / now speaks professionally / owns and runs a "Life Coaching & Pampering Spa" locations in Atlanta / Georgia and Puerto Rico.
Project: NFLPA Nomination Article, Von's Vision Foundation
Description: Write Von Miller nomination to NFL PA for receipt of award for Foundation work. Award included $25K grant. Won.
Suzanne's Role: Research Von Miller's charitable history / compile / write persuasive & enumerated nomination piece for NFLPA award (He WON 25K grant!).
Delivery Media: Multi Channel - Print - National Press/Media; Digital Web Blog; Email; Social; Video;
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Primary Audience: B2C & B2B
Project Team Size (# of ppl): 2
Timeline (in months): 0.25
Agency or Direct: Direct
Unique Project Notes: First attempt with NFL PA committee / short timeline / he won / large press exposure.
Project: Ohio Job & Family Services & Annie E. Casey Foundation - Foster Campaign
Description: Foster Children Adoption Initiative - Outreach for Foster Parents & Community Education
Suzanne's Role: Content Co-Writer
Creative Project Management
Client Liaison
Video Production
Delivery Media: Broadcast Video / PSA
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Primary Audience: B2C & B2B
Project Team Size (# of ppl): 6
Timeline (in months): 2
Agency or Direct: Direct
Unique Project Notes: TV Spot/PSA was so simple, drove message perfectly, and received great response.
Project: Roselli Family - Roselli, A. Autobiography
Description: Ghostwriting of 300+ pp. volume from minimal client notes & extensive interviews.
Suzanne's Role: Client conversion (son) / Project Manager / Lead Writer / family liaison
Delivery Media: Multi Channel - Book w/ audio video insert / 300 pages / Leather bound / Digital Copies
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Primary Audience: B2C
Project Team Size (# of ppl): 5
Timeline (in months): 8
Agency or Direct: Direct
Unique Project Notes: Came to America at 13 alone / built a business / Cardiac Surgeon son started the project
Project: The Kleingers Group, TrueScan, and SportWorks
30th Anniversary Marketing
Description: CEO Jim Kleingers’ Retirement Tribute Event – Video Speech - BSA
Suzanne;s Role: Research, Found Date Tie-in, Track Down BSA CEO; Secure Interest in Participating; Write Speech; He Coordinates Taping & Returns in 72 Hours in Time for Event.
Delivery Media: Written Speech, Delivered via Video
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Primary Audience: B2B & B2C
Project Team Size (# of ppl): 1-3
Timeline (in Months): .1
Agency or Direct: Direct
Unique Project Notes: Researching, I found that in 1993, Kleingers had launched on the exact same date as the Boy Scouts of America, but 83 years apart. Jim Kleingers, Founder and CEO is a passionate advocate of the BSA. So in RUSH mode, we were able to track down the Regional CEO, I wrote a quick speech that he approved, and we presented the video to Jim, who was deeply touched and absolutely shocked.
Project: The Kleingers Group, TrueScan, and SportWorks 30th Anniversary Press
Description: 30th Anniversary, Press Coverage, Raise Brand Profile as Possible via Articles. Prep Pitches & Coordinate Interviews on Growth; Draft Media Releases
Suzanne's Role: Writer
Story Pitch Content Developer
CEO Prep for Interviews
Project Management
Delivery Media: Press Articles
Blog
Email
News Releases
Social
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Primary Audience: B2B & B2C
Project Team Size (# of ppl): 1
Timeline (in months): 1-2
Agency or Direct: Direct
Unique Project Notes: Kleingers had not pursued nor received press in many years. Their profile suffered slightly, but growth was above sector. As such, the angle of the pitch was prepped based on that and the 30/30 tie-in; Business Courier was interested immediately, story raised profile within a week, Abby Miller's story was quite positive, and Kleingers' employees enjoyed having the their company in the Press. Our news releases were also now picked-up by media, driving web traffic.
Project: The Red / Circle Development Dog Spa Marketing & Recruiting Campaign
Description: New Apartment complex built exclusively for dog owners w/day care on-site. Mailers and email campaign to leverage existing lists to recruit residents and employees.
Suzanne's Role: Writer, Creative Project Management
Delivery Media: Print, Email, Promo Sheets
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Primary Audience: B2C & B2B
Project Team Size (# of ppl): 2
Timeline (in months): .25
Agency or Direct: Direct
Unique Project Notes:
Project: VonLehman On-Hold Marketing & Education
Description: Writing / casting & production of 3X:30 custom audio loop (telephony) segments for 3 market locations. Cross-sell 12 svc. lines to clients on hold.
Suzanne's Role: Concept creator / Project Manager / producer / Lead Writer / internal client liaison
Delivery Media: Multi Channel - Telephony; Digital Web;
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Primary Audience: B2B
Project Team Size (# of ppl): 6
Timeline (in months): 1
Agency or Direct: Direct
Unique Project Notes: Worked very well / took dead silent time on-hold & cross-marketed 12 service lines to our 8 sectors. Had clients asking for help to do theirs.
Project: VonLehman Poster & FP Ad - "70 Years of Business Wisdom" Poster
Description: 70th Anniversary "Wisdom" poster/mailer & emailer thank-you for clients / referral sources.
Suzanne's Role: Concept Developer; Content Writer;
Email Design;
Creative Project Management;
Media Relations
Delivery Media: Multi Channel - Print - Specialty Poster; Digital Web Ads; 4C FP Magazine Ads; Online Ads; Postcards;
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Primary Audience: B2B - Clients / Prospects / Referral Sources / Vendors / Media
Project Team Size (# of ppl): 1-3
Timeline (in months): 1.5
Agency or Direct: Direct
Unique Project Notes: 17 Shareholders provided "wisdom" for this piece.
Despite difficulties in getting all to contribute their insight, the statements they provided were great, and only one duplicate, as I recall.
