VonLehman Online, includes Corporate Web Page, LinkedIn, Twitter, Instagram and Facebook
With seven vertical markets and eleven service lines, an array of brochures and support collateral are necessary for business development purposes.
VonLehman's email program requires extensive article writing and editing. Distributed twice-monthly to over 10K opt-in recipients metrics are tracked to consistently improve engagement.
After researching, designing, populating and implementing a new CRM program, VonLehman's Direct Mail Efforts improved drastically, with returned mail reduced 100%.
VonLehman participates in several trade events annually. Direct Mail, and email programs are used to increase attendance. Promo items are specifically chosen based on event participants.
Brand print advertising in high-end consumer and business publications and leadership profiles -- VonLehman's brand is its people, after all.
Primary Purpose: Marketing, Business Development
Approach: Integrated Marketing
Audience: B2B, Professional Services Sector
Audience Description: CFOs, Finance Directors, Company Leadership and Non-Profit Leaders.
Project Scope: Launch, organize and lead a full-service marketing department for this regional firm. No formal marketing department existed prior to my arrival. Marketing efforts were inconsistent, incongruous and disorganized.
Role: Full-time Marketing Director
Develop all marketing strategy, planning, budgets, oversee and support creation of all marketing deliverables. Research, implement, standardize data and populate a 10,000+ contact CRM database for use in business development and marketing programs.
Drive firm growth via consistent, strategic and effective marketing efforts. Track efforts for ROI.
Support business development efforts via monthly tracking of opportunity Pipeline.
Deliverables: Annual strategy, plan and budget documents, bi-monthly email preparation and distribution, consistent media relations efforts for story placement, website updates, social media update coordination for LinkedIn, Facebook and Twitter, monthly article writing, editing and proofing, includes personnel profiles. New employee orientation of marketing approach and their part in the program as brand ambassadors. Client satisfaction survey production, distribution and evaluation, writing of radio spots, executive speeches, client success stories, and overall supervision of all vendors and deliverables included in annual strategy and plan. Tracking of budget and adjusting as needed.