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P r o l a n t h r o p y
Primary Role/Purpose: Content writing, creation and/or re-purposing for high-end nonprofit foundation outreach (12 professional athletes, NFL primarily, MVP Level); included marketing, fundraising, project management, list hygiene, research, and strategic responsibilities. Client Foundations included those of Von Miller, Darren Waller, Coach Chris Mack, Devin White, Kyle Van Noy, Kenley Jansen, Allen Robinson, Jameis Winston, and more.
Research Goals Included: Digital best practices (Email, mobile-first strategies & donor behaviors, deliverability standards), integration with social channels, texting platforms, other digital platforms.
Grantwriting and reporting responsibilities for each client Foundation as well. Annual and semi-annual planning.
Approach: Collaborative internal team, integrated multi-channel communications & event management goals.
Audience: US Regional or National depending on athlete's career/market history. Grantmaking institutions, more.
Role: Full-time writer, editor, project manager, research lead, more
Deliverables - 12 Clients (weekly, collaborative): Content plan, calendar, and digital specification preferences; regular email content preparation and distribution;