Primary Purpose: Marketing, Education
Approach: Integrated Marketing
Audience: B2B, Members and Non-Members
Audience Description: RNs, LPNs, Directors of Nursing Administration, Nursing Home Leadership Teams
Project Scope: Create brand standards, redesign monthly professional journal, develop new website, create member brochure for direct mail campaign, market annual conference.
Role: Freelance part-time Marketing Director, writer
Research, PR, lead creative and interactive development teams for both print and online components of program, client support, marketing strategy update, campaign planning, direct mail development, production and tracking.
Deliverables: Website, PR activities, re-vamped journal, direct mail brochure, event marketing materials.