Primary Purpose:  Marketing, Education

Approach:  Integrated Marketing

Audience:  B2B, Members and Non-Members

Audience Description:  RNs, LPNs, Directors of Nursing Administration, Nursing Home Leadership Teams


Project Scope:   Create brand standards, redesign monthly professional journal, develop new website, create member brochure for direct mail campaign, market annual conference.


Role:  Freelance part-time Marketing Director, writer


Research,  PR, lead creative and interactive development teams for both print and online components of program, client support, marketing strategy update, campaign planning, direct mail development, production and tracking.


Deliverables:  Website,  PR activities, re-vamped journal, direct mail brochure, event marketing materials. 

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