NADONA/LTC

Primary Purpose:  Marketing, Education

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Approach:  Integrated Marketing

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Audience:  B2B, Members and Non-Members

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Audience Description:  RNs, LPNs, Directors of Nursing Administration, Nursing Home Leadership Teams

 

Project Scope:   Create brand standards, redesign monthly professional journal, develop new website, create member brochure for direct mail campaign, market annual conference.

 

Role:  Freelance part-time Marketing Director, writer

 

Research,  PR, lead creative and interactive development teams for both print and online components of program, client support, marketing strategy update, campaign planning, direct mail development, production and tracking.

 

Deliverables:  Website,  PR activities, re-vamped journal, direct mail brochure, event marketing materials. 

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