Primary Purpose: Marketing, Education
Approach: Integrated Marketing
Audience: B2C, purchasers of personal printers
Audience Description: End-user, consumer
Project Scope: Work with advertising agency to coordinate and produce five demonstration videos in six languages each.
Role: Account Manager and Project Manager
Research, data coordination, lead creative and interactive development teams, client support, translation services research, procurement and coordination.
Deliverables: Video, translation services
Overview: Lexmark is a manufacturer of printers. This series of videos was produced for distribution with each printer sold throughout North America and Europe. There were five versions produced, and each was translated into six languages. The videos contain installation and setup demonstrations presented through graphics, text and video clips. A brief corporate overview of Lexmark was also provided.