Hewlett-Packard

Primary Purpose:  Marketing, Sales Training

Approach:  Integrated Marketing

Audience:  B2B end-users, sales staff

Audience Description:  Small-to-Mid-Sized Business Owners and Purchasing Decision Makers

 

Project Scope:   Conceptualize, write and produce series of video modules

 

Role:  Research, coordination assistance, client support

 

Deliverables:  Series of video modules

 

Hewlett-Packard was a leader in printing for business, and needed a more effective way of illustrating their printers' benefits to the end-user.  

 

The team of which I was a part conceptualized, wrote and produced a series of video modules that illustrated, through video and animation, the various benefits of the HP Printer line, and helped HP to further differentiate themselves from tough competition in a global marketplace.

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