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Writing Samples
Ask the Advisor TV: Sell My Business
Description: Broadcast video pieces on business topics, with WCPO television and online program w / worksheets
Suzanne's Role: Writing / Project Management. Concept development / WCPO partnership; wrote 5 topic video pieces per appropriate and willing Shareholders; Coordinated video production; Prepped Shareholders for on-camera work; Supervised shoot / digital delivery / Wrote worksheets & checklists to approval / supervised online placement;
Delivery Media: Multi Channel; Broadcast TV / Web / Print & digital worksheets / checklists
Timeline (in months): 2
Project Team Size (# of ppl): 3
Primary Audience: B2B - B2C by chance; Clients / Prospects / Referral Sources / Vendors; General public by chance.
Ask the Advisor TV: Value / Sinkhorn
Friendly yet authoritative "Business Briefs via CPA" were produced with WCPO and broadcast weekly on timely Financial topics such as reading documents correctly, selling a business, and culture change implementations. This one is Tom Ruberg, the Managing Shareholder of VonLehman's Healthcare book of business. We also produced simple worksheets and checklists for audience to download in real-time and bring to office for their first appointment.
Suzanne's Role: Writing / Project Management. Concept development / WCPO partnership; wrote 5 topic video pieces per appropriate and willing Shareholders; Coordinated video production; Prepped Shareholders for on-camera work; Supervised shoot / digital delivery / Wrote worksheets & checklists to approval / supervised online placement;
Delivery Media: Multi Channel; Broadcast TV / Web / Print & digital worksheets / checklists
Timeline (in months): 2
Project Team Size (# of ppl): 3
Primary Audience: B2B - B2C by chance; Clients / Prospects / Referral Sources / Vendors; General public by chance.
Bolz Autobiography
Description: Ghostwriting of (2) final 300 pp. volume(s) from 2 / 000+ pages of client notes / slides / handwritten letters.
Suzanne's Role: Client conversion / Project Manager / Lead Writer / liaison
Delivery Media: Multi Channel - 2 Books w/ audio video insert / 600 pages / Leather bound / Digital Copies
Timeline (in months): 18
Project Team Size (# of ppl): 4
Primary Audience: B2C - Family / Friends
CRM (customized) Goldmine CRM Implementation Paradigm
Description: Paradigm was growing fast, and needed a streamlined database of clients / prospects / referral sources / vendors for Marketing / Sales / Management to access IRL / whenever needed for critical information; ALL information prior to Goldmine was silo'd in individual documents or on paper / in folders and Excel files;
Suzanne's Role: Suzanne was assigned by VP Smith to take on CRM software research, Deck creation showing benefits / features / risk mitigation aspects / ease of use / etc. If approved for Marketing budget funding Suzanne would also be responsible for customization design / implementation / training / maintenance. Departments approved Goldmine implementation for use by 30 people in 4 departments to start.
Delivery Media: Digital - Enterprise Internal / Software Platform
Timeline (in months): 16
Project Team Size (# of ppl): 3
Primary Audience: B2B Internal
CRM (customized) Highrise CRM Implementation VonLehman
Description: Paradigm was growing fast, and needed a streamlined database of clients / prospects / referral sources / vendors for Marketing / Sales / Management to access IRL / whenever needed for critical information; ALL information prior to Goldmine was silo'd in individual documents or on paper / in folders and Excel files;
Suzanne's Role: Suzanne was assigned by VP Smith to take on CRM software research, Deck creation showing benefits / features / risk mitigation aspects / ease of use / etc. If approved for Marketing budget funding Suzanne would also be responsible for customization design / implementation / training / maintenance. Departments approved Goldmine implementation for use by 30 people in 4 departments to start.
Delivery Media: Digital - Enterprise Internal / Software Platform
Timeline (in months): 16
Project Team Size (# of ppl): 3
Primary Audience: B2B Internal
Manning Biography
Description: Writing of personal and professional biography briefs for career and speaking engagement use.
Suzanne's Role: Client conversion / Project Manager / Lead Writer / PR assistance
Delivery Media: Multi Channel - Book 40 pp Digital Press Kits Presentation Email Web
Timeline (in months): 1
Project Team Size (# of ppl): 3
Primary Audience: B2C - Family / Friends / Career Network
Manning Biography
Description: Writing of personal and professional biography briefs for career and speaking engagement use.
Suzanne's Role: Client conversion / Project Manager / Lead Writer / PR assistance
Delivery Media: Multi Channel - Book 40 pp Digital Press Kits Presentation Email Web
Timeline (in months): 1
Project Team Size (# of ppl): 3
Primary Audience: B2C - Family / Friends / Career Network
Miller NFL Players Association / NFLPA Nomination Article Entry Essay
Description: Research / Write / Manage Von Miller 2021 Community MVP Award / Grant nomination essay / article for NFLPA Committee by deadline for Von's Foundation work. Award included $25K grant and extensive PR. Nomination essay / entry helped him win!
Suzanne's Role: to research / project manage / write / proof / make very short deadline on Von Miller's Foundation charitable history / compile it / write persuasive & fact filled narrative for NFLPA Community MVP Award & grant.
Delivery Media: Multi Channel - Print - National Press/Media; Digital Web Blog; Email; Social; Video;
Timeline (in months): 0.25
Project Team Size (# of ppl): 2
Primary Audience: B2B / B2C - NFLPA Nom Committee / B2C - Press / Fans / Donors
Roselli Autobiography
Description: Ghostwriting of 300+ pp. volume from minimal client notes & extensive interviews.
Suzanne's Role: Client conversion (son) / Project Manager / Lead Writer / family liaison
Delivery Media: Multi Channel - Book w/ audio video insert / 300 pages / Leather bound / Digital Copies
Timeline (in months): 8
Project Team Size (# of ppl): 5
Primary Audience: B2C - Family / Friends
Roselli Autobiography
Description: Ghostwriting of 300+ pp. volume from minimal client notes & extensive interviews.
Suzanne's Role: Client conversion (son) / Project Manager / Lead Writer / family liaison
Delivery Media: Multi Channel - Book w/ audio video insert / 300 pages / Leather bound / Digital Copies
Timeline (in months): 8
Project Team Size (# of ppl): 5
Primary Audience: B2C - Family / Friends
VonLehman Poster & FP Ad - "70 Years of Business Wisdom" Poster
Description: 70th Anniversary "Wisdom" poster/mailer & emailer thank-you for clients / referral sources.
Suzanne's Role: Concept creator / Project Manager / Lead Writer/collector / lithography supervision
Delivery Media: Multi Channel - Print - Specialty Poster; Digital Web Ads; 4C FP Magazine Ads; Online Ads; Postcards;
Timeline (in months): 1.5
Project Team Size (# of ppl): 8
Primary Audience: B2B - Clients / Prospects / Referral Sources / Vendors
VonLehman Script
Description: Writing / casting & production of 3X:30 custom audio loop (telephony) segments for 3 market locations. Cross-sell 12 svc. lines to clients on hold.
Suzanne's Role: Concept creator / Project Manager / producer / Lead Writer / internal client liaison
Delivery Media: Multi Channel - Telephony; Digital Web;
Timeline (in months): 1
Project Team Size (# of ppl): 6
Primary Audience: B2B - Clients / Prospects
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