Clark Steel Framing now Clark Dietrich
Primary Purpose: Marketing, Education
Approach: Integrated Marketing
Audience: B2B End-Users, Sales Staff
Audience Description: Engineers, Architects
Project Scope: Take existing print specification tables and translate into an interactive medium for use by key target customers. Market new interactive tool to key targets.
Role: Research, data coordination, lead creative and interactive development teams (CD-ROM, then online for web version), client support, marketing strategy development, planning, list development, direct mail development, production and tracking.
Deliverables: Interactive Catalogue (CD-ROM first, then web-based), website, packaging, direct mail, contest coordination, list tracking
Clark Steel Framing Systems, now known as Clark Dietrich Building Systems, had a well-known, print-based specification system in wide use by engineers and architects building steel framed structures. Their challenge was to create an electronic, interactive, user-friendly version of this print system, and then market it to their key customers and prospects.