Clark Steel Framing now Clark Dietrich

Primary Purpose:  Marketing, Education

Approach:  Integrated Marketing

Audience:  B2B End-Users, Sales Staff

Audience Description:  Engineers, Architects


Project Scope:   Take existing print specification tables and translate into an interactive medium for use by key target customers.  Market new interactive tool to key targets.


Role:  Research, data coordination, lead creative and interactive development teams (CD-ROM, then online for web version), client support, marketing strategy development, planning, list development, direct mail development, production and tracking.


Deliverables:  Interactive Catalogue (CD-ROM first, then web-based), website, packaging, direct mail, contest coordination, list tracking

Clark Steel Framing Systems, now known as Clark Dietrich Building Systems, had a well-known, print-based specification system in wide use by engineers and architects building steel framed structures.  Their challenge was to create an electronic, interactive, user-friendly version of this print system, and then market it to their key customers and prospects.  



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