Greater Cincinnati Chamber of Commerce
Primary Purpose: Marketing, Education
Approach: Integrated Marketing
Audience: B2B End-Users, Members and Potential Members
Audience Description: Business Owners, Leaders of Commercial and Non-profit enterprises
Project Scope: Create and implement a fresh new look and approach for existing marketing program.
Role: Account Manager, Project Manager
Research, data coordination, lead creative and media planning teams, client support, marketing strategy realignment, program and media planning, direct mail, video, radio and outdoor development and production, contest design, implementation and tracking.
Deliverables: New program creative concept, print design, radio campaign, outdoor campaign, contest design, coordination and tracking.