Candle-Lite and Coty

Primary Purpose:  Marketing, Education

Approach:  Integrated Marketing

Audience:  B2B , Sales Staff

Audience Description:  Merchandisers

 

Project Scope:   Coordinate new product photography, write, design and produce brochure, integrating both Candle-Lite and Coty branding guidelines.   Create key talking point document and presentation for brand executives

 

Role:   Account Manager, Client Support, Project Management

 

Interface with two client brand teams, lead creative team throughout writing, design and production phases.  Coordinate talking point development and presentation production.

 

Deliverables:   Print brochure, talking points document and PPT presentation.

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